TEAM BY is a new brand of the Olympic team of Belarus

The National Olympic Committee of the Republic of Belarus has unveiled a new Olympic brand of Team Belarus – TEAM BY. Under this name, the team will perform at the Olympic Games in Tokyo 2020.

About the brand

Team BY is a brand created for development and creation. It’s designed to unite people from all over Belarus.

Similar brands exist in many countries, for ex. Team GB (Great Britain), Team USA (USA), Team NL (Netherlands), Lteam (Lithuania), etc.

A key element of the Team BY logo is the stork – one of the most recognizable symbols of Belarus. The blue tones of the logo refer to the brand “Blue-eyed Belarus” and are an important component of the culture and traditions of the Belarusian people. Team BY will also have its own mascot.

Vitalii Astrouski, leading marketing expert at NOC Belarus, told about the details: “Team BY is a logo, slogan, new philosophy, marketing and PR project. We will work systematically in 2019-2020 to promote this brand. At 2020 Summer Olympics our team will perform in a new outfit and under a new name. We want to make the Olympic team closer to the people and every citizen of our country can buy souvenirs and clothing. Team BY – is a folk brand and based on our history, culture and traditions.”

About agreement with Viber

During the presentation the NOC and Rakuten Viber signed a cooperation agreement. By the way, the NOC Belarus became the first among 206 National Olympic committees to launch the official community.

The partnership agreement was signed by Andrei Astashevich, the First Vice-President of the National Olympic Committee of the Republic of Belarus, and Atanas Raikov, Director for Business Development in Russia, the CIS and Central and Eastern Europe at Viber.

Andrei Astashevich said: “It’s symbolic that we officially entered into partnerships precisely on December 21. Exactly one year ago the President of the Republic of Belarus and the President of the NOC Belarus Alexander Lukashenko signed Decree No. 8 “On the development of the digital economy”. As our President said, the main goal is “to create such conditions for world IT companies to come to Belarus, open their representative offices, development centers and create a product in demand in the world”. And this is the product created by the authors Viber.

We are glad the Viber messenger joins the Belarusian Olympic family. We are confident in long-term mutual cooperation and the search for new forms of work in the popularization of Olympic ideals and values.”

The main goal of the upcoming cooperation is to inform all fans of the Olympic movement about the work of the NOC Belarus in the country and abroad, preparation for major competitions and the success of the best Belarusian athletes. The official NOC community will be created at Viber for doing this. It is enough to download a stikpak themed to become a member of the community, which will be developed in the near future (on summer 2019) or found in the search bar using @ Team BY.

The NOC Belarus Press Center

Photo: The NOC Belarus Press Center, minsk2019.by