Minsk hosts first national Pro Sport marketing award ceremony

The event brought together the top players in the sport industry, from federations and clubs to brands and media. In total, more than 150 projects were submitted for consideration.

The organizers noted that the competition was fierce, highlighting that Belarusian sport today is full of bright, bold, and truly engaging initiatives capable of surprising and inspiring fans.

The winners were announced at an official ceremony attended by the leadership of the National Olympic Committee (NOC) of Belarus, as well as the heads of various sport federations and clubs.

Winners and prize holders

Best Sporting Event

1.HC Dinamo Minsk
A season of records or how to sell out the 15,000-seat Minsk Arena 26 times in a single season

2.Belarusian Gymnastics Association, National Rhythmic Gymnastics Olympic Training Center

International Rhythmic Gymnastics Tournament Crystal Rose - Helena Valeri Grand Prix

3.Belarusian Volleyball Federation


Best Sponsorship Activation
(budget over Br42,000)

1.Belavia Airline
Belavia and HC Dinamo Minsk collaboration: a branded aircraft

2.Belarusian Cycling Federation
Velo Love television project

3.Golf Center, Aktivleasing, Aigenis


Best Work in Social Media

1.Belarusian Ice Hockey Federation

How to transform the federation's resources into a leading specialized media outlet. SMM Hockey.by

2.Presidential Sports Club

Block of internet projects for the Presidential Sports Club 2024-2025

3.KinoPoisk

Large-scale digital campaign for showcasing world sports in an online cinema



Best Event in Amateur Sports

1.Belarusian Athletics Federation

Minsk Half Marathon 2025

2.Belarusian Football Federation

Dad, Mom, and Me – a Football Family

3.Belarusian Basketball Federation

National 3x3 Basketball League PALOVA


Best Promo Video

1.KSART

New Year’s video for HC Dinamo Minsk in the 2024/25 season

2.FC ML Vitebsk

Mortal Derby

3.Belarusian Athletics Federation

Minsk Half Marathon 2024


Best Sponsorship Activation

(budget under Br42,000)

1.HC Dinamo Minsk

Themed matches

2.Belagroprombank and Belarusian Basketball Federation

Basketball Skills Festival AGRIK CUP

3.VTB Bank (Belarus)

Travel Show Bicycle Quest


Best PR Project

1.Minsk Cycling Club

2.Belarusian Triathlon Federation

3.Winline Company and HC Dinamo Minsk

Project: Vadim Shipachyov Makes a Difference




Best Bookmaker Activation

1.Betera (STATUSQUO)

Protas vs. Sharangovich: How Betera organized the charity match 3x3 with hockey stars

2.Belarusian Football Federation

Betera – 2025 Belarusian Premier League Football Championship (Betera – Premier League 2025)

3.Winline (NKS Management Company) together with HC Dinamo Minsk

Vadim Shipachyov Makes a Difference

Best Social Project

1.Local Charity Fund Touch of Life

All-Belarusian Children's Games of Winners

2.Presidential Sports Club

National Sports Charity Project Bold Step 2024-2025

3.HC Dinamo Minsk

Match dedicated to the International Day of the Blind


Best Project for Engaging Young Audience

1.Belarusian Wrestling Federation

2.Belarusian Ice Hockey Federation

Hockey Goes to the Children – how to get 2,000 first-graders on skates and make them fall in love with sports

3.Minsk Cycling Club

Youth Cycling Competition Piershy Rovar


Best Creative Idea

1.Presidential Sports Club

Heroes show

2.Belarusian Volleyball Federation

3.Belarusian Union of Artists


Best Marketing Project for Promoting Sports and Healthy Lifestyle

1.Presidential Sports Club

Sport for All urban social project

2.Betera (STATUSQUO)

Betera sports ecosystem

3.Belarusian Triathlon Federation

International Minsk Triathlon 2025

Victor Lukashenko, President of the NOC of Belarus, opened the first national Pro Sport marketing award ceremony.

“I am delighted to welcome everyone to this ceremony. As we discussed yesterday during the project presentations, today we will summarize the results of our challenging work and congratulate the winners of our marathon - our Pro Sport Award. But before we move on to the ceremonial part, I would like to highlight a few points.

First, and I believe we all agreed on this yesterday as well, this award is highly relevant and very much needed. I think we will certainly consider continuing this wonderful tradition and will decide on its frequency.

Second, it is clear that here in Belarus, within our sport industry, we have creative, smart individuals and teams capable of delivering what they have demonstrated over this period. I want to say that while we are still learning, we also have a lot to teach others.

Third, of course, is that even with good projects, they still need to be presented and pitched correctly. This is something we observed both yesterday and throughout the entire period. Therefore, dear friends, this has served as an excellent platform for us to meet once again, to reflect on what we have seen and reviewed, to draw conclusions, and to, as the saying goes, embark on a path toward new achievements.

I would like to thank our organizers, who have worked from the initial idea right up to its realization here today. A special thanks must go to our general partner, the Betera team, who supported us in this complex undertaking and lent us a shoulder to lean on. It has reaffirmed our belief that there are people who not only make a business of sports but who genuinely help and support the sporting world, and it is thanks to this that we are able to move forward.

I would also like to extend my sincere thanks once more to our jury that worked tirelessly throughout the entire day yesterday. I know you were here until late at night; before that, you had an immense amount of work - you had to not just review 150 projects, but analyze them, draw conclusions, and, most importantly, approach them impartially and fairly, even though some of the judges had their own teams competing as well. For that, you deserve all the honor and praise, and we will certainly take this into account and be sure to invite you to our future events.

And finally, thank you once more to all the participants. I want to congratulate you again. The places you took are not what’s most important - of course, first place is first, followed by second and third. But even those who did not make it to the finals have learned a great deal and have gained a clearer understanding of where to go and what to do next,” said Victor Lukashenko.

“First of all, I would like to express my gratitude to the organizer – the NOC of Belarus and the entire working group that participated in preparing and implementing this project.

Our company could not stand aside, as this is a landmark event in the life of our sport. I thank the jury and all the participants for their creative and innovative approach. We sincerely hope this marketing award becomes an annual event, and that the projects grow even more ambitious and continue to amaze us all,” BETERA Executive Director Mikhail Gerasimovich said.

The award ceremony also included a segment to honor representatives of the mass media.

Best Sport Media Outlet: Belarus 5 TV Channel

Best Sport TV Journalist: Anna Eismont

Best Print Media Journalist: Sergei Kanashits

Best Blogger: Dmitry Avramchik

Best Ambassador: Aleksei Protas (BETERA)

The award ceremony was concluded by Ksenia Sankovich, Secretary General of the NOC of Belarus.

“We congratulate the winners on their well-deserved awards. The outcome of this first award ceremony, which we were all very anxious to see succeed, has exceeded all our expectations. This was especially true when we saw the emotions of the champions, the first-ever winners of this award, who in the future, many years from now, will be spoken of as its pioneers. I would like to express my gratitude to the president of the NOC of Belarus. Without your support, Viktor Aleksandrovich, it would have been very difficult. You support all of us because you give due attention to all the ideas and opinions of the people who surround you in the world of sports.

On 21 November the awards were presented to representatives of sports federations, clubs, and teams. This year, more than 150 applications were submitted, which indicates a significant interest in the development of sports marketing in the country.

BETERA was the general partner of the award.

Press service of the NOC of Belarus
Photos by the NOC of Belarus